OK right now we know dnacao.com.br content material is king. Last but not least since were creating our blogs, (remember blogs is definitely short slang for Weblogs – which can be what the “formal and official” identity is), most of our info is going to be “unique” and “Original”. Yet regularly, since we are only individuals, and since all of us simply cannot “create” more and more data, we will copy data from other web sites. That is neat. There is no issue with that, UNLESS, you decide that “copying” and/or “linking” is simply better and forego writing whatever.
Now let me make this crystal clear. If you are giving a service to people, where your primary business is always to offer away links to other places just where people can usually get information, in other words you are a repository where people come to get links, because you already does all the study – that is certainly fine. Since what you will loose in articles, you will conjure in “eyeballs” and “hits”. Remember the outcome of good search engine rankings is just that. MORE STRIKES – MORE EYEBALLS — MORE PERSONS VISITING. And content is definitely not the sole parameter a great Search Engine discusses. Not by a long taken.
This is a critical point out keep in mind. Almost everything we is going to talk about, every single method, right from content to email to lists to no matter what, has nevertheless one aim in mind. To consistently and constantly enhance and build your site “hits”. To be sure you have a great ever-growing “fan” club “motivated” because of the service plan you are offering, to come back. So please differentiate amongst the end goal as well as the methods. Articles (discussed in our first article) is a method towards the goal of getting listed in a good posture on a search engine, and the target is to include people make use of and arrive to your internet site or blog page, and produce a “buzz” about it. (We can talk about this much later inside our series. )
Let us get back on content for that moment. In this article we are referring to something that most writers know about and are familiar with. Text, thoughts, phrases. Original, unique text message.
So to be able to continue on our own fairly rational path, we will now focus on the “text” and what has to be in it. Which usually brings us for the subject of “keywords”. Prior to explaining just what these are and either all their importance or perhaps total invalidity and worthlessness these days, (and this is on with debate) i want to define keywords more properly.
If you have a website selling your hair beauty helps, you will want to sell off your materials writing content material around the things you are selling. Naturally if you write something about the between different models of dish washers, this is not gonna relate to the “subject matter” and articles of your web page. So you might write content articles around flowing hair supplies. You will write article content on good hair care, means dye hair, how to get reduce split-ends, when to shampoo or conditioner etc . etc .
Our magic hair webpage is called “Hair Is Certainly not Forever”. But this is each of our site for now and we will retain it as we complement. hairisnotforever also has a blog. This blog we all will contact “SilkyFairHair” and we’ll put it, with regard to our example in under the name of the proprietor who might be aptly named Mr. Neither Hair. So now we have the following:
1 . Web Site – Head of hair Forever @ 2 . Blog page – SilkyFairHair @ (this URL is fictional)
These types of names Are essential and so are the URL’s. (URL stands for Widespread Resource Locater). So wear them mind even as go along through these articles in particular when I get to the article in the importance of finding the right name.
Hence Mr. Nor Hair great wife, Mrs. Purple Mane work together. They create the web page, get all the necessary stuff to sell anything on it, write a couple of content about mane and relax and wait for a people to come beating the “virtual” door down. Well as we say in Hebrew, “Boker Tov” (which practically means “Good Morning”), or perhaps as you claim in English language, “Knock. Hit. Good Morning! Anyone Home? ”
Okay the head of hair couple find out about keywords. Consequently they create articles by which EVERY sentence has the word hair in it (or balding). Nevertheless hair may be the title of the video game. They make sure their content material is unique, and once they may have written two HTML pages of mane articles, strategically placed by their cousin the graphic musician and performer (who is certainly bald) about the advertisements to get hair products and now they think they are done!
Woah! Not really by a LENGTHY SHOT! Here is where it gets depressing designed for the uninitiated and non-dedicated people.
Let’s deal with the “keyword” issue. Keywords are just like indices or perhaps if you wish, types. A keyword is something that the search engine will look for and validate (in our day), to use as among the parameters as to how to list your site.
The keywords we all refer to will be in two distinct and totally different spots. The first of all in the site header belonging to the site. in what is known as the section with respect to “meta” tags. We will certainly deal with meta tags in a different article, however let us just say they are the keywords most search engine look for (with their “bots”) when visiting your blog. An example meta tag with regards to keywords on our internet site may be like this:
Again within our article(s) upon meta tags all of us will discuss these keywords, and the meta tag, but for at this moment take this as a granted these are a number of the keywords which is in the meta tag.
When the Search Engine technology first shot to popularity and the meta tag were applied, the keywords tag was critical. Search Engines looked at the keywords in the meta indicate and believed that was what the web page was about and listed the site under the ones keywords. This was caught on to immediately, and humans staying the crafty devils they are really, began directory site keywords that had not do with their sites in order to drive traffic to the site. (Remember – the result is the oh-so-important one: Bites & Eyeballs)
So adult porn sites especially, adopting this kind of as yet some other “fool the engine” approach, would set keywords like “hair”, “technology” etc . into their meta tags, and offer the site an innocuous brand and bam !, more traffic.
Hence in the never ending battle Search engines like google caught on, and do a few factors. They deprecated the importance of the keywords in the meta tags according to their methods, UNLESS this content on the site essentially did meet the keywords. Of course , this was not enough since porn sites will set “real” articles around their particular stuff. I will give you a PROPER example that we find funny, but it is incredibly serious.
In one of my own posts on my blog, you will find my biography which is acquired by search engines like google. The other day I just received an email from an oldtime flame of mine expressing “I freaked out. I actually googled you, under Ted Gross Writer, and you are linked to a site regarding tushy’s! ” So I get and Yahoo it, and sure enough in like the 5th position is: “Ted Gross’s Unofficial Biography – The Real Version simply by Tushy” and lastly I click and obtain led to another site (no url in this article as I usually do not want to publicize that site to get obvious reasons) and I come to a porno site which in turn ripped off, of all the content for the internet, MY profile to set around the porn advertising. UGH! However you see that is usually how crafty people are!
(Here we are not going to talk about “splogs” – that means “spam blogs” yet. But keep it in mind. )
Okay now what happens — not in theory but in practice.
Two situations: 1 . You may have keywords in your meta tag (and you should have them! ) The little Google search “bot” (that is a software application whose job it is to travelling around the Net, never sleeps and never eats and climbs into all those adult porn sites also!, and sees information on ALL sites and so the information may be categorized), relates to our site of hairisnotforever and states the keywords on the page. Then this little android makes a snapshot of the website page. Then the algorithms take over and match the keywords inside the meta tags towards the text and stuff on your own site. (Remember Search Engines do “see”, they are simply NOT visible (males will be visually oriented not Search engines like yahoo! ) consequently graphics aren’t taken into account unless you use the kosmos tag. ) The methods get more plus more sophisticated in the future and they try to find content, keywords, phrases and so forth (Remember classic content! )
2 . You could have no keywords in your destinazione tag so the engine merely looks at your content.
So our happy few figures alright lets position the word hair say, in every single sentence at least three times. NO! Typically do that. Overuse of a key phrase is a red-flag to a Search results and you will be penalized for it! It must be used and used regularly, but NOT overused.
Now when you Google designed for hair goods using the phrase “balding”, the major search engines has the keyword, and based upon a million variables decides what position for your specific key word, hairisnotforever may have, and nourishes it out.
Thus our few figures what the hell. All of us will also sell off mascara, and they put in an image advert plus the word wimpernbetonung in their keywords, without having any kind of content for it. Well then being listed mainly because the last with the last on the last for everyone looking for “mascara”. So because of this lesson the formula is normally:
“Content+Keywords in the content+Keywords in Meta indicate. ”