OK so now we know content is king. And naturally since we have become creating our very own blogs, (remember blogs is normally short slang for Blogs – which can be what their “formal and official” brand is), most of our information is going to be “unique” and “Original”. Yet every now and then, since we could only human, and since all of us simply cannot “create” more and more details, we will copy info from other sites. That is amazing. There is no problem with that, UNTIL, you decide that “copying” and/or “linking” is simply better and postpone writing whatever.
Now i want to make this obvious. If you are offering a service to the people, where your primary business is to offer away links to other places where people could get information, in other words you are a database where people come to get links, because you already do all the homework – that is fine. Because what you will loose in articles, you will makeup in “eyeballs” and “hits”. Remember the outcome of good search engine rankings is just that. MORE TRAFFIC – MORE EYEBALLS – MORE PERSONS VISITING. And content can be not the only parameter a great Search Engine examines. Not with a long taken.
This really is a critical point out keep in mind. The whole thing we will talk about, every single method, coming from content to email to to do this to what ever, has yet one aim in mind. To consistently and constantly increase and build your internet site “hits”. To be sure you have an ever-growing “fan” club “motivated” because of the service you are offering, to come back. Therefore please differentiate between the end goal and the methods. Articles (discussed in our first article) is a technique towards the objective of getting listed in a good spot on a internet search engine, and the objective is to experience people make use of and come to your web site or blog, and generate a “buzz” regarding it. (We will certainly talk about this much later within our series. )
Let us get back on content for a moment. Here we are discussing something that pretty much all writers learn about and are knowledgeable about. Text, thoughts, phrases. Classic, unique textual content.
So in order to continue on our personal fairly rational path, we all will now focus on the “text” and what has to be in it. Which usually brings us for the subject of “keywords”. Prior to explaining exactly what these are and either all their importance or perhaps total invalidity and worthlessness these days, (and this is on with debate) let us define keywords more carefully.
If you have a site selling mane beauty aids, you will want to promote your materials writing content material around the things you are selling. Clearly if you create something about the difference between different models of dishwashers, this is not going to relate to the “subject matter” and content of your site. So you can write articles or blog posts around hair supplies. You can expect to write articles or blog posts on great hair care, approach dye your hair, how to get reduce split-ends, how often to hair shampoo etc . etc .
Our magic hair site is called “Hair Is Certainly not Forever”. Nonetheless this is the site for the moment and we will maintain it as we go along. hairisnotforever has a weblog. This blog we will phone “SilkyFairHair” and we’ll put it, with regard to our example in under the proprietor who is aptly known as Mr. Nor Hair. So now we have the following:
1 . Site – Frizzy hair Forever snabel-a 2 . Weblog – SilkyFairHair @ (this URL is fictional)
These kinds of names Are crucial and so are the URL’s. (URL stands for Universal Resource Locater). So keep them in mind even as go along through these articles in particular when I be able to the article around the importance of choosing the best name.
So Mr. Nor Hair great wife, Mrs. Purple Mane work together. That they create this website, get all of the necessary products to sell something on it, set a couple of article content about wild hair and settle-back and wait for the people to arrive beating their particular “virtual” door down. Very well as we declare in Hebrew, “Boker Tov” (which basically means “Good Morning”), or as you say in The english language, “Knock. Topple. Good Morning! Anyone Home? inch
Okay the Hair couple know about keywords. So they create articles through which EVERY sentence in your essay has the expression hair in it (or balding). Nevertheless hair may be the title of the video game. They make sure their content is main, and once they may have written two HTML pages of hair articles, smartly placed by their cousin the graphic singer (who is usually bald) around the advertisements with respect to hair products and now they think they are performed!
Woah! Certainly not by a LENGTHY SHOT! And here is where it gets depressing intended for the uninformed and non-dedicated people.
We will deal with the “keyword” concern. Keywords are just like indices or perhaps if you wish, classes. A keyword is something that the search engine will look for and validate (in our day), to use as one of the parameters in respect of how to list your site.
The keywords we refer to are in two distinct and totally different spots. The first of all in the webpage header of your site. about what is known as the section just for “meta” tags. We should deal with the meta tag in a varied article, on the other hand let us just simply say these are generally the keywords most search results look for (with their “bots”) when visiting your site. An example coto tag pertaining to keywords in our web page may appear like this:
Again in our article(s) on meta tags we all will go over these keywords, and the meta tag, but for at this moment take this as a provided these are a few of the keywords that is in the meta tag.
When the Search Engine technology first shot to popularity and meta tags were executed, the keywords tag was critical. Search Engines looked at the keywords in the meta tag and assumed that was what the web page was about and listed the website under those keywords. It was caught on immediately, and humans currently being the crafty devils they are, began record keywords that had nothing to do with their sites to be able to drive visitors the site. (Remember – the result is the oh-so-important one: Strikes & Eyeballs)
So porn sites specifically, adopting this as yet a second “fool the engine” technique, would put keywords like “hair”, “technology” etc . into their meta tags, and provide the site a great innocuous identity and there you are, more traffic.
Thus in the never ending battle Search engines like yahoo caught about, and does a few things. They deprecated the importance within the keywords in the meta tags in accordance to their methods, UNLESS the information on the site basically did meet the keywords. Of course , this was not enough seeing that porn sites will set “real” content around their stuff. Let me give you a LEGITIMATE example that we find funny, but it is extremely serious.
In one of my posts on my blog, completely illuminated my bio which is indexed by search engines. The other day My spouse and i received an email from an old flame of mine declaring “I freaked out. We googled you, under Allen Gross Article writer, and you are associated with a site about tushy’s! ” So I travel and Yahoo it, and sure enough in like the 5th position is this: “Ted Gross’s Unofficial Biography – The Real Version simply by Tushy” as well as I just click and receive led to one other site (no url in this article as I will not want to publicize that site meant for obvious reasons) and I arrive to a adult site which in turn ripped off, out of all the content for the internet, MY profile helping put around their particular porn advertising campaigns. UGH! However you see that can be how handy people are!
(Here we are not going to talk about “splogs” – which means “spam blogs” yet. But keep it in mind. )
Okay now what happens — not in theory but in practice.
Two situations: 1 . You have keywords in your meta tag (and you should have them! ) The little Internet search engine “bot” (that is a software package whose work it is to travelling around the Internet, never naps and never consumes and gets to all those adult sites as well!, and sees information on ALMOST ALL sites hence the information may be categorized), comes to our site of hairisnotforever and states the keywords on the site. Then this kind of little bot makes a snapshot of the web page. Then the algorithms take over and match the keywords in the meta tags towards the text and stuff on your site. (Remember Search Engines don’t “see”, they may be NOT vision (males happen to be visually oriented not Search Engines! ) and so graphics are definitely not taken into account until you use the alt sammen tag. ) The methods get more and more sophisticated as time goes on and they seek out content, keywords, phrases and so forth (Remember first content! )
2 . You have no keywords in your destinazione tag so the engine just simply looks at your articles.
So each of our happy few figures fine lets put the word locks say, in each and every sentence by least 3 times. NO! Typically do that. Overuse of a keyword is a red-flag to a Google search and you will be penalized for it! It should be used and used frequently, but NOT overused.
Now as you Google with respect to hair products using the word “balding”, the Search Engine has the key word, and based on a million variables decides what position regarding specific key phrase, hairisnotforever may have, and feeds it out.
Thus our couple figures dialogue.co.il the particular hell. We all will also offer mascara, and so they put in a picture advert plus the word wimperntusche in their keywords, without having any kind of content for doing this. Well then will likely be listed since the last of your last from the last for anyone looking for “mascara”. So in this lesson the formula is normally:
“Content+Keywords inside the content+Keywords in Meta point. ”