Fine right now we know content material is king. And naturally since we could creating our own blogs, (remember blogs is usually short slang for Blogs – which is what all their “formal and official” name is), almost all of our facts is going to be “unique” and “Original”. Yet from time to time, since we have become only man, and since all of us simply cannot “create” more and more info, we can copy details from other sites. That is nice. There is no problem with that, UNLESS, you decide that “copying” and/or “linking” is simply better and do away with writing anything at all.
Now allow me to make this crystal clear. If you are supplying a service in people, where your main business is always to offer out links to other places in which people could get information, therefore are a database where people come to get backlinks, because you already have all the investigate – that is fine. Mainly because what you will loose in content, you will constitution in “eyeballs” and “hits”. Remember the outcome of good search engine listings is just that. MORE SINKS INTO – MORE EYEBALLS — MORE PEOPLE VISITING. And content is normally not the sole parameter an Search Engine discusses. Not by a long shot.
That is a critical point out keep in mind. All kinds of things we can talk about, every method, coming from content to email to prospect lists to whatsoever, has yet one objective in mind. To consistently and constantly boost and build your internet site “hits”. To ensure you have a great ever-growing “fan” club “motivated” because of the service you are selling, to come back. So please differentiate involving the end goal and the methods. Articles (discussed inside our first article) is a technique towards the aim of getting listed in a good location on a search results, and the goal is to have got people use and arrive to your site or blog page, and build a “buzz” about this. (We will talk about that much later inside our series. )
Let us get back on content for your moment. In this article we are discussing something that all of the writers know about and are familiar with. Text, thoughts, phrases. Original, unique text.
So to be able to continue on our very own fairly reasonable path, we all will now focus on the “text” and what has to be in it. Which usually brings us to the subject of “keywords”. Just before explaining precisely what these are and either their importance or perhaps total invalidity and worthlessness these days, (and this is up for debate) let’s define keywords more thoroughly.
If you have an online site selling curly hair beauty aids, you will want to promote your material writing content material around everything you are selling. Certainly if you write something about the difference between different types of dishwashers, this is not going to relate to the “subject matter” and content of your internet site. So you will certainly write articles around your mane supplies. You can expect to write content articles on great hair care, means dye flowing hair, how to get gone split-ends, when to hair shampoo etc . etc .
Our magic hair web page is called “Hair Is Certainly not Forever”. Nevertheless this is each of our site for the moment and we will retain it as we go along. hairisnotforever has a weblog. This elitegym.com.ar blog we will phone “SilkyFairHair” and we will put it, in the interest of our model in under the name of the proprietor who might be aptly called Mr. Nor Hair. So now we have the following:
1 . Website – Frizzy hair Forever @ 2 . Blog – SilkyFairHair @ (this URL can be fictional)
These names Are very important and so are the URL’s. (URL stands for Common Resource Locater). So wear them mind even as go along through these articles particularly if I go to the article to the importance of finding the right name.
Consequently Mr. Neither Hair great wife, Mrs. Purple Head of hair work together. That they create the internet site, get each of the necessary stuff to sell anything on it, set a couple of content about wild hair and sit back and wait for a people to come beating all their “virtual” door down. Very well as we claim in Hebrew, “Boker Tov” (which literally means “Good Morning”), or as you claim in The english language, “Knock. Topple. Good Morning! Anyone Home? inches
Okay the head of hair couple learn about keywords. Consequently they make articles in which EVERY term has the expression hair in it (or balding). Although hair is the name of the game. They make sure their content is primary, and once they may have written two HTML internet pages of locks articles, intentionally placed by way of a cousin the graphic artisan (who is normally bald) throughout the advertisements meant for hair products and now they think they are performed!
Woah! Not by a LONGER SHOT! And here is exactly where it gets depressing for the purpose of the uninformed and non-dedicated people.
We will deal with the “keyword” concern. Keywords are like indices or perhaps if you wish, groups. A keyword is something which the search engine will be for and validate (in our day), to use as among the parameters in order to how to list your site.
The keywords all of us refer to are in two distinct and totally different places. The first in the site header of your site. about what is known as the section designed for “meta” tags. We might deal with meta tags in a numerous article, on the other hand let us only say these are the keywords most search engine look for (with their “bots”) when visiting your websites. An example meta tag meant for keywords upon our site may be like this:
Again within our article(s) about meta tags we will go over these keywords, and the meta tag, but for now take this as a offered these are some of the keywords which will be in the coto tag.
If the Search Engine technology first shot to popularity and the meta tag were put in place, the keywords tag was critical. Search engines like yahoo looked at the keywords in the meta label and supposed that was what the site was about and listed the internet site under some of those keywords. It was caught through to immediately, and humans becoming the crafty devils they may be, began list keywords that had not do with their sites in order to drive traffic to the site. (Remember – the outcome is the oh-so-important one: Sinks into & Eyeballs)
So porn sites especially, adopting this as yet a second “fool the engine” strategy, would put keywords just like “hair”, “technology” etc . to their meta tags, and present the site a great innocuous name and voila, more traffic.
And so in the limitless battle Search engines like google caught on, and have a few elements. They deprecated the importance belonging to the keywords inside the meta tags regarding to their methods, UNLESS a few possibilities on the site truly did match the keywords. Of course , this was not enough because porn sites will place “real” content around their particular stuff. Let me give you a SERIOUS example that i find funny, but it is incredibly serious.
In a single of my own posts in the blog, you can see my bio which is noticed by search engines. The other day I received a message from an ancient flame of mine stating “I freaked out. My spouse and i googled you, under Allen Gross Article writer, and you are associated with a site regarding tushy’s! inch So I proceed and Yahoo it, and sure enough in like the sixth position is this: “Ted Gross’s Unofficial Biography – The Real Version by Tushy” last but not least I just click and receive led to one more site (no url here as I will not want to publicize that site intended for obvious reasons) and I arrive to a adult porn site which in turn ripped off, of all the content at the internet, MY OWN profile helping put around their very own porn advertisements. UGH! But you see that is how crafty people are!
(Here we are never going to talk about “splogs” – that means “spam blogs” yet. Nevertheless keep it in mind. )
Okay ok now what happens – not in theory but in practice.
Two cases: 1 . You may have keywords in the meta label (and you need to have them! ) The little Google search “bot” (that is a program whose task it is to travel and leisure around the Internet, never naps and never feeds on and gets into all those porn sites as well!, and accumulates information on ALMOST ALL sites so the information could be categorized), relates to our site of hairisnotforever and states the keywords on the page. Then this kind of little android makes a snapshot of the website. Then the methods take over and match the keywords inside the meta tags to the text and stuff with your site. (Remember Search Engines tend “see”, they are really NOT visual (males happen to be visually oriented not Search engines like google! ) so graphics are generally not taken into account if you use the betagt tag. ) The methods get more and even more sophisticated as time goes on and they look for content, keywords, phrases etc . (Remember initial content! )
2 . You could have no keywords in your meta tag therefore the engine simply just looks at your articles.
So our happy couple figures alright lets place the word hair say, atlanta divorce attorneys sentence for least three times. NO! No longer do that. Overuse of a key phrase is a red-flag to a Search Engine and you will be penalized for it! It should be used and used frequently, but NOT overused.
Now when you Google just for hair goods using the term “balding”, the major search engines has the key phrase, and dependant on a million variables decides what position just for the specific key word, hairisnotforever may have, and nourishes it out.
Thus our couple figures the particular hell. We all will also sell off mascara, and they put in a picture advert plus the word mascara in their keywords, without having any content for doing this. Well then being listed simply because the last on the last for the last for any individual looking for “mascara”. So with this lesson the formula can be:
“Content+Keywords inside the content+Keywords in Meta label. ”